Missed leads calculator

What do unanswered calls and messages cost you?

Four numbers from your own business. No industry averages, no invented percentages — just your numbers, run through one formula you can see.

Fill in your numbers below ↓

This does not measure what you actually lost — nobody can, without knowing what would have happened. It calculates what it costs you today, with the numbers you enter, when a call or message goes unanswered or gets a reply the next day — and then applies a separate, conservative estimate of how much of that is realistic to recover, which you control.

Nothing is sent, nothing is saved. It runs in your browser and no one sees it but you.

Your numbers

Only new inquiries — not existing customers checking in.

%

Your best honest guess. If you track this, use the real number.

%

Your normal close rate, for contacts you actually respond to.

$

What one of these customers is typically worth to you, in dollars.

How much of that do you think is realistic to recover?

This one is your assumption, not ours. We default it to 50% on purpose: not everyone who did not hear back right away is still waiting by the time you would reach them, even with an instant reply. Move it up or down to match how confident you are.

%
Add more detail (optional)

Neither of these changes the money above. They just break it down further.

%

Nights, weekends, holidays. Leave it blank if you are not sure.

$

Only what one repeat visit is worth beyond the first job. Leave it at 0 if you would rather not guess.

Fill in your numbers and the estimate appears.

The number is yours. Answering faster is what changes it.

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