Communication Strategies
Communication Strategies
It's not just about communicating well, but about delivering the right message to your target audience to meet your organizational goals.
A communication strategy is a fit if
- You're launching something — a product, a rebrand, a new location — and need the announcement to land in the right order across the right channels.
- Your messaging changes depending on who on the team is saying it that week, and customers are starting to notice the inconsistency.
- You need to reach both English and Spanish speaking audiences with the same message, adapted rather than translated.
Our communication strategy services include:
Launch
These are the actions taken to create a strong first impression of a brand, product, or service.
Visibility
Focused on keeping your brand image at the forefront of your market niche.
Trust
Aims to ensure that the target audience has a positive perception of the brand, creating an immediate connection and affinity with the company.
Positioning
Seeks to give a corporation the desired image by achieving greater reach and impact on the target audience.
Expansion
Refers to companies that are increasing their business lines.
Our Communication Strategy Process
- 01
Discovery & Analysis
We analyze your brand, market, and target audience to understand your unique positioning.
- 02
Strategy Development
We create a comprehensive communication strategy tailored to your specific goals and objectives.
- 03
Implementation
We execute the strategy across all relevant channels and touchpoints with precision.
- 04
Monitoring & Optimization
We track performance metrics and continuously optimize for better results.
What working with us looks like
- 01
Intro call
We review your current communications, the channels you use, and what you are trying to achieve.
- 02
Plan agreed in writing
A scope covering channels, messaging, and timeline, agreed before we start any writing or design.
- 03
Rollout
Messaging, materials, and media pieces are created and reviewed with you before anything goes out publicly.
- 04
Check-in and adjust
We review what happened after launch together and adjust the plan for the next stage.
Communication strategy questions
What is a communication strategy, exactly?
It's the plan behind what you say, to whom, through which channels, and in what order — so your launch, your PR, and your day-to-day messaging point in the same direction instead of working against each other.
Do you handle PR and media relations too?
Yes, as part of the broader communication strategy: press messaging, positioning materials, and coordinating what gets said publicly.
Can you build a bilingual communication strategy?
Yes. We write English and Spanish messaging separately, by people who work in both languages, instead of translating one version into the other.
Do you work with businesses outside Des Moines?
Yes. We're based in Pleasant Hill, in the Greater Des Moines area, and work with clients across Iowa, the rest of the US, and Latin America, in English and Spanish.
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